Overview
- ALOHA launched the Moana-themed accessories drop on Friday, June 12, making the full assortment available online and much of it visible at the brand’s Disney Springs kiosk.
- The release is a limited-edition tie-in to Disney’s live-action Moana and the company has reported there is no planned restock, so many items may sell out quickly.
- The assortment spans totes, pouches, toiletry bags, crossbodies, hip packs, duffles and travel organizers, with repeated tropical patterns and character art of Moana, Pua and Heihei across product types.
- Price points give a range of entry options for buyers, with examples including a Mini Hip Pack for $48, Mini Pouch for $28, Mini Mini Duffle for $50, Mini Tripper for $60 and character cutie coin purses for $11.
- ALOHA is the creator of the original splash-proof bag and positions this Disney-licensed drop as a seasonal merchandising push that builds on the brand’s island roots and conservation-focused Mālama ʻĀina program.