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Allu Sirish Urges Hindi Films to Go Multilingual as Dhurandhar 2 Sets South-Language Release

Sirish says multilingual rollouts unlock meaningful South box-office gains.

Overview

  • In a Variety India interview published March 12, Allu Sirish called the lack of a Telugu dub for Dhurandhar a huge opportunity missed and pressed Hindi studios to plan South releases.
  • He cited Animal and Jawan as examples where dubbing lifted South India's share of all-India net from roughly 15–18% to about 28–31%.
  • Dhurandhar, released in December 2025 only in Hindi, became Bollywood’s top domestic grosser with about ₹894 crore net, yet never reached South theatres in local languages.
  • Sirish noted Chhaava’s Telugu version arrived about a month late, saying the delay cost the film momentum at the box office.
  • Producers have adjusted for the sequel: Dhurandhar 2 is slated for March 19 theatrical release in Telugu, Tamil, Kannada and Malayalam alongside Hindi, with paid previews on March 18.