Overview
- Allegiant began offering complimentary nonalcoholic inflight beverages on August 1, 2026, replacing its previous pay‑for‑drinks policy and expanding free options for Allways Rewards Visa cardholders.
- The airline confirmed a new premium product called Allegiant First that will place eight two‑by‑two seats in the front of select aircraft and provide priority check‑in, boarding, and bundled baggage.
- Allegiant described the Allegiant First seats as having 37‑inch pitch, five inches of recline, calf rests and adjustable headrests, and said seats are expected to go on sale in mid‑August ahead of a phased launch in spring 2027.
- The company has not disclosed pricing, the specific routes or aircraft that will carry Allegiant First, or confirmed equipment suppliers despite outside observers noting a possible customized RECARO seat in published imagery.
- The changes follow Allegiant’s May acquisition of Sun Country and reflect a wider industry trend of low‑cost carriers allocating limited cabin space to higher‑margin premium seats to boost ancillaries and appeal to repeat leisure travelers.