Overview
- Allbirds will shutter its remaining U.S. full‑price locations by the end of February 2026 as it reshapes its retail strategy.
- The company will retain two U.S. outlet stores and two full‑price stores in London to maintain limited physical touchpoints.
- Resources will shift to the brand’s e‑commerce platform, wholesale partnerships, and international distributorships to boost reach and efficiency.
- Management expects the closures to be capital‑light and plans to detail anticipated SG&A savings and related cash charges on its March earnings call covering Q4 and full‑year 2025.
- The retrenchment follows a 23.3% year‑over‑year revenue drop reported in November and a market value of roughly $32 million after an 80% two‑year stock decline, according to CNBC.