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Allbirds Pivots From Shoes to AI as Shares Whipsaw

Skeptics note modest funding for data centers, with the pivot still awaiting investor approval.

Overview

  • The company, which announced the AI pivot Wednesday, saw its stock jump nearly 600% intraday before a 30%-plus drop Thursday and a partial rebound Friday.
  • Allbirds plans to rebrand as NewBird AI and buy high-performance chips to rent out computing power under long-term leases, a model often called GPU-as-a-Service.
  • A $50 million convertible financing facility is signed but not closed, with the company targeting a second-quarter finish that requires shareholder approval at a May 18 special meeting.
  • Weeks before the pivot, Allbirds agreed to sell its brand and footwear assets to American Exchange Group for about $39 million, and the buyer intends to keep selling products under the Allbirds name.
  • Filings signal charter changes to drop public-benefit language and analysts warn the funding is small for capital-heavy AI infrastructure, leaving execution risk high and the new business unproven.