All Eight Harry Potter Films Return to Theaters for 25th Anniversary
Warner Bros. will use limited rereleases and a 12-minute behind-the-scenes segment in the first film to reengage fans and build momentum for HBO’s upcoming series.
Overview
- Tickets, which went on sale July 31, are on offer for a weeklong theatrical run scheduled Aug. 27–Sept. 3 that will include all eight films.
- Harry Potter and the Sorcerer’s Stone will screen with 12 minutes of never-before-seen behind-the-scenes footage exclusive to the theatrical engagement.
- The rereleases are part of a coordinated 'Back to Hogwarts' campaign that includes live fan events such as mass wand lessons and celebratory screenings in cities like Paris, Venice, Madrid, and Sydney.
- Wizarding World theme parks and official Harry Potter digital channels will host special activations and planned surprises, with additional coordinated digital announcements set for Sept. 1.
- Warner Bros. is positioning the campaign as a marketing bridge to HBO’s new Harry Potter series, which is scheduled to stream on HBO Max on Dec. 25 and will be supported by a London fan event as details are finalized.