Overview
- Reale Actives, revealed Tuesday, will launch March 31 on its website with four acne-focused products priced from $28 to $39.
- The team includes CEO Andrea Blieden and consulting dermatologist Dr. Kiran Mian, with venture funding from Imaginary Ventures.
- The lineup centers on a mandelic acid serum featuring a proprietary ingredient called Synactin AC to target breakouts while supporting the skin barrier.
- A yearlong seeding effort culminated in a cryptic @wtfisalixdoing campaign that drew about 400,000 followers and primed fans for the reveal.
- Alix Earle will serve as chief brand officer with additional launches mapped through 2028 as the brand seeks an edge in a crowded influencer-led skincare market.