Overview
- Coverage Tuesday confirmed Reale Actives will debut March 31 as a direct-to-consumer acne-first brand on its website.
- The launch features four products priced $28 to $39: a makeup-removing cleansing balm, an exfoliating gel cleanser, a mandelic acid serum, and a barrier-boosting moisturizer.
- Formulas were developed with consulting dermatologist Dr. Kiran Mian, and the mandelic acid serum includes a proprietary ingredient called Synactin AC.
- Imaginary Ventures is backing the company, whose lean team is building a multi-year roadmap with products planned through 2028.
- Earle’s years of sharing her cystic acne journey shaped a push to simplify routines with display-ready packaging, and outlets split their focus, with TMZ on trademarks and WWD and Allure on formulas and strategy.