Overview
- The fair runs March 23–26 at Fira de Barcelona’s Gran Via venue, filling seven halls and 100,000 square meters for its 50th edition.
- Organizers confirm participation from more than 3,300 companies representing about 70 countries.
- A total of 1,500 international buyers and 1,200 from Spain have been invited, with roughly 14,500–15,000 meetings scheduled.
- Only seven exhibitors have withdrawn citing the Middle East conflict, though organizers caution that some buyers from Arab countries may face travel hurdles, with alternative routes available for many Asian attendees.
- Programming highlights include AI uses across the food chain—such as personalized nutrition tools—efficiency innovations, and the II Agrifood Summit focused on the EU–Mercosur agreement, with ministers including Spain’s Luis Planas; attendance is projected around 110,000 with an estimated local impact near €180 million.