Overview
- The 21-piece collection went live Friday on Frame.com with everyday pieces Leclerc says she actually wears.
- Leclerc marked the launch with an intimate dinner at Casa Tua Miami Beach during the Grand Prix weekend with guests including Hailey Bieber and Kim Petras.
- She said shooting the campaign in Monaco, where she grew up, made the project feel true to her life.
- Seats held branded binoculars and the new Le Rocher hat for guests to use across the race weekend.
- Style moments doubled as promotion, with Bieber pairing an archival Tom Ford for YSL top with Frame jeans and Petras wearing The Alexandra Leather trench.