Overview
- The Alex completed a cinema systems upgrade and began 70mm presentations of Christopher Nolan’s The Odyssey on July 17, marking its first first-run studio release in more than 35 years.
- The theater announced Tuesday that it has extended its special 70mm engagement through August 20 after rapid sellouts from three daily screenings.
- The Alex says it has become the highest-grossing U.S. venue for The Odyssey’s 70mm showings, a result attributed to strong audience demand for true large-format film prints.
- The venue invested about $500,000 to add 70mm-capable projection, build a ground-floor booth, and hire specialist projectionists and IMAX consultants to meet Nolan’s presentation standards.
- The Alex plans to program eight to ten movie nights a month and to host future large-format engagements such as Dune: Part Three and Narnia: The Magician’s Nephew, reflecting how limited 70mm capacity is reshaping exhibition strategies.