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Alex Eala Appearance Sends U.S. Open Session Prices Soaring and Markets Turn Volatile

Resale-driven demand for specific players is forcing sharp short-term price swings as the USTA says resellers are a major challenge.

Overview

  • TicketData tracked a sharp session-level spike that pushed the get-in price for session 6 up roughly 132% to about $385 after Alex Eala was scheduled to play, showing how a single player can concentrate local demand.
  • The tournament-wide average get-in price remains elevated at about $284, roughly 14.5% higher than last year, reflecting broader secondary-market markups beyond the single-session surge.
  • Longtime fans report being priced out, with on-the-ground accounts of buyers spending hundreds to attend and social posts showing grounds-pass resales well above face value for popular days.
  • The USTA’s new chief executive, Craig Tiley, publicly acknowledged that resellers are a major challenge for the event and said the organization is studying ways to improve affordability.
  • Markets have grown volatile during the main draw, with some last-minute drops evenly visible—an Arthur Ashe evening ticket that had been over $300 was listed at $158—highlighting rapid shifts tied to player results and late reseller activity.