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Alex Cooper–Alix Earle Feud Intensifies as Social Data Tilts Against Cooper

New sentiment data favors Earle, highlighting the business stakes for creator-run media.

Overview

  • After Earle reposted a TikTok calling Cooper an “ambulance chaser,” Cooper challenged her in a video Monday to “say what you got to say,” and Earle replied, “OK on it!!”
  • By Friday, social listening firms Muck Rack and Sprout Social reported more negative sentiment toward Cooper than toward Earle since the dispute went public, with overall sentiment still largely neutral.
  • A representative for Earle declined to comment, and Cooper’s representatives did not respond to multiple requests for comment, leaving the narrative to play out on TikTok and Instagram.
  • Earle’s Hot Mess podcast joined Cooper’s Unwell Network in September 2023, and the partnership ended in February 2025 after Earle stopped releasing episodes.
  • PR and creator-economy analysts say the clash looks low risk for both and could lift name recognition, reflecting how public spats can double as reach-building in influencer businesses.