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Alejandra Baigorria Treats Staff to Appliances and Holiday Baskets at Company Celebration

The entrepreneur followed her livestreamed wholesale haul with a planned year-end gifting event for her teams.

Overview

  • Baigorria hosted a holiday gathering for her clothing line employees, delivering large food baskets and raffling appliances such as televisions, washing machines, blenders, rice cookers and tablets, with her husband taking part.
  • She previously detailed that she prepared about 120 baskets across her businesses, including 90 for AB staff and 40 for the D ART salon team.
  • The bulk shopping took place at Makro and was streamed for roughly three hours to around 12,000 viewers, showing multiple carts and several vehicle loads.
  • Coverage based on her posts estimated the spending for the goods at more than 22,000 soles.
  • Videos of the celebration drew many positive responses on social media, including viewers asking about job openings, after earlier mixed reactions to the publicized shopping.