Overview
- The promotion offered the second garment for S/1 and prompted comparisons to prices in Lima’s Gamarra emporium.
- Baigorria posted videos denying any price increases before the offer and showcased in-store tags to defend transparency.
- She highlighted what she described as her most expensive item at S/199 and referenced operating more than 20 stores nationwide.
- In a TikTok video, she said all stock sold out and described her tears as happiness after the sales exceeded expectations.
- Baigorria thanked her team and credited her brother, Sergio, with leading the campaign that delivered the results.