Overview
- Aldi confirmed it will launch an Ultrasonic Cleaner in its SpecialBuys middle aisle on Sunday, July 19, priced at £14.99 for a limited in-store run.
- The company says the gadget uses high-frequency ultrasonic waves to create microscopic bubbles in water that dislodge dirt from jewellery, watches, glasses and retainers.
- Aldi and several outlets highlight a retailer claim that the product can save shoppers up to 82% versus a cited B&Q Nedis model priced at about £83.99, a comparison reported by the press but not independently tested.
- The cleaner is part of Aldi’s time-limited SpecialBuys program and the retailer’s warning that stock is limited has led media to predict the item will 'fly off the shelves.'
- The launch is bundled into a wider Clean Sweep range of low-cost cleaning gadgets, including vacuums and steam cleaners priced from around £3.99 to £34.99, which could shift some shoppers toward cheaper single-use cleaning tools.