Overview
- Aldi, which announced the change Tuesday, will begin stocking the new British blackberries in selected stores now, with all UK branches set to follow on May 21.
- The retailer says every fresh blackberry it sells will be British-grown, expanding access to homegrown fruit as the season starts.
- The fruit comes from varieties bred for natural sweetness with supplier Driscoll’s, then taste-tested through the season and picked at peak ripeness for consistent quality.
- Aldi forecasts up to 20% growth in blackberry sales this season, after selling more than 228 tonnes last year, equal to roughly 1.5 million punnets.
- The company plans more long-term deals with UK growers and aims to source at least half of its domestic produce through such partnerships by the end of 2027, which could give farmers more stable demand and pricing.