Overview
- Aldi Süd has listed Barissimo whole‑bean coffee at €8.99 per kilogram for a 1 kg bag, a sharp retail price that undercuts many branded offerings.
- The move follows earlier price reductions by rivals such as Lidl and Norma and reflects falling international coffee commodity prices cited by the discounters.
- Aldi develops Barissimo blends but outsources roasting and some formats to known suppliers, with reports naming firms such as DEK, Cafea, Minges and Krüger for specific products.
- Many cheaper Barissimo variants mix Arabica and Robusta beans, with Robusta lowering raw‑material cost and adding crema, so buyers should check bean labels to match taste preferences.
- The cuts show how private‑label coffee stays cheap through bulk buying, limited marketing and partner roasteries, and they likely mean tangible savings for shoppers and renewed price pressure across discounters.