Overview
- Aldi selects one family each week through 2026 to receive a £100 voucher redeemable in any UK Aldi store.
- Parents apply by emailing mamiaparentfund@aldi.co.uk and attaching a receipt for a recent Mamia product purchase.
- The voucher can be spent on nappies, wipes and toiletries but cannot be used to buy Stage 1 First Infant Milk because of rules designed to avoid discouraging breastfeeding.
- Aldi says it has already given away thousands of pounds in vouchers and estimates that switching to Mamia nappies, wipes and formula could save parents more than £550 in a child’s first year compared with leading branded equivalents.
- The fund is pitched as short-term relief for rising weekly baby costs and may encourage more families to try lower-cost own-brand baby items, which could shift routine shopping choices.