Overview
- The campaign began Monday, June 22 and runs through June 25 with a new themed Blind Box released each day at 12:00 p.m. ET that shoppers claim online on a first-come, first-served basis.
- Aldi says it will give away more than 100 boxes per daily drop and deliver winners’ boxes to their homes at no cost after customers enter shipping information on AldiBlindBox.com.
- The four themes are Snack, Fiber, Protein and Mystery, and early breakdowns and company descriptions indicate boxes contain about 15 fan‑favorite items with an estimated retail value near $50.
- Multiple outlets and the promotion site report extremely limited supply and fast sellouts, with at least one daily drop running out in a matter of minutes.
- The promotion leverages the viral unboxing trend to drive product trial as Aldi tests U.S. store redesigns and expansion plans and offers a brief, targeted boost for budget‑pressed shoppers facing higher grocery prices.