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Aldi Revives £3 Brick Flower Kits as Viral TikTok Fuels Fast Sell-Through

The Specialbuys blooms offer big savings versus LEGO Botanicals, prompting rushes at UK stores.

Overview

  • The Blocks in Bloom sets have returned to Aldi stores in early February as limited-run Specialbuys across the UK.
  • A TikTok by Steven (@Brickswithabudget) has topped 226,500 views, showing completed builds, a new brick vase, and height tweaks using extra stem pieces.
  • Prices undercut LEGO's Botanical range, with two Aldi rose packs at £5.98 compared with a £12.99 LEGO twin pack.
  • Shoppers report sellouts in some locations, with stock typically placed in the middle aisle or near store entrances.
  • The lineup includes roses in four colours plus tulip, lily, paperbush, carnation, zinnia, clover, eustoma, lavender and jasmine, alongside a white brick vase priced at £2.99 that users say holds about five flowers.