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Aldi Reclaims Which? Cheapest Supermarket for August After Lidl’s July Win

A playful ‘apology’ to Lidl on Aldi’s social channels turned the price rivalry into shareable marketing that shoppers praised.

Overview

  • Which? named Aldi the UK’s cheapest supermarket for August 2025 at £127.92 for a 75-item basket, restoring its lead.
  • Lidl finished a close second at about £128.30 with loyalty and £128.35 without, highlighting a margin measured in pence.
  • Lidl had topped the July ranking at £128.40, briefly ending Aldi’s long streak that stretched back to November 2023.
  • Aldi celebrated with a tongue-in-cheek ‘apology’ to Lidl on social media, joking about a caterpillar cake and its Middle Aisle.
  • Reader reactions were broadly positive to the banter, and Which?’s broader check found Asda cheapest among traditional grocers at £139.42 and Waitrose priciest at £172.61.