Overview
- Aldi is running a short free-strawberry giveaway for eligible shoppers at its Wimbledon branch that runs until Friday, July 3.
- Customers across the UK can buy Nature's Pick British Strawberries (227g) for 99p during the Wimbledon period, with other pack sizes and prices also on offer.
- The in-store free offer is restricted to a select group of customers rather than being open to everyone who visits the Wimbledon store.
- Aldi says it shifted nearly 1,700 tonnes of strawberries during last year’s Wimbledon fortnight and is forecasting more than five million punnets will sell during this year’s tournament, with supplies linked to growers such as Hugh Lowe Farms.
- The promotion draws on Wimbledon’s long-running strawberries-and-cream tradition and offers a cheaper alternative to on-site prices, which could boost Aldi’s summer sales and pressure rivals on pricing.