Overview
- Aldi Nord says it is permanently adding items such as Milsani High‑Protein milk rice and yogurt in 200‑gram cups priced under €1, alongside new Lacura day creams, hair masks and a first spray‑conditioner.
- The rollout also includes Cucina pasta sauces, Rio D’oro nectars, Golden Power energy drinks, Moser Roth drinking chocolate and Samuel Joe’s Tennessee whiskey as ongoing listings.
- Company data reported in the coverage show Aldi Nord stocks about 1,850 items per store, with private labels comprising roughly 87% of the assortment.
- New reporting links several Aldi house brands to established producers, citing Lieken for Goldähren toast, Varta for Activ Energy batteries, Händlmaier for Delicato mustard and a Milsani milk rice line tied to Sachsenmilch/Müller.
- Expert analysis highlights cost levers such as adjusted recipes, industrial scale and tactics like shrinkflation and skimpflation, while separate consumer coverage details growing anger over branded price hikes, notably at Milka maker Mondelez.