Aldi Launches Spanish‑Inspired Summer Range Led by £3.99 Sparkling Sangria

Overview

• The Spanish-inspired range landed in UK Aldi stores on Thursday, May 21, with the 75cl Baron Amarillo Sangria Frizzante promoted as the headline drink at £3.99.
• Aldi describes the sangria as inspired by Spain’s Sangria de Cava, a fizzy red-wine blend with orange and lemon notes meant to be served chilled over ice with orange slices.
• The wider collection includes ready-to-buy items for tapas-style entertaining, such as gazpacho (£1.49), paella rice (£1.49), pil pil prawns (£3.99) and recipe mixes from 59p.
• Aldi is running short-term wine deals alongside the launch, with reduced Prosecco and Sauvignon Blanc offers through late May and a planned Ayton Merlot cut from May 28 to June 3.
• The range is a Specialbuy-style launch sold while stocks last, which helps explain why shoppers expect quick sell-outs and why the range targets lower-cost at-home alternatives to eating out or travel.