Overview
- A different themed Blind Box will drop each day at 12 p.m. ET from June 22 through June 25 and can be claimed online at AldiBlindBox.com while supplies last.
- Each daily drop centers on a theme — Snack, Fiber, Protein or Mystery — with boxes curated to include items such as cheeses, snacks, fresh produce, pantry staples and protein picks.
- Aldi says it will give away more than 100 boxes per drop on a first‑come, first‑served basis, and winners must enter shipping information on the campaign site for home delivery.
- The promotion is designed to create shareable unboxing moments on Instagram and TikTok to drive trial of Aldi’s private‑label and fresh items among younger, social‑media‑active shoppers.
- The giveaway complements Aldi’s wider U.S. push and store redesign tests as a low‑cost way to raise awareness and encourage repeat visits by letting customers sample products they might buy later.