Overview
- Le Grand Poulet Rosé Magnum will be available in Aldi stores nationwide from July 6 and is priced at £11.99.
- The bottle holds 1.5 litres, the equivalent of two 75cl bottles, offering shoppers double the wine for the price of a single magnum.
- Aldi says the magnum undercuts La Vieille Ferme's 1.5L offering by about £5.51, representing roughly a 31% price advantage.
- The retailer frames the launch as a seasonal Specialbuy sold while stocks last and expects quick sell-outs given past social-media demand.
- Aldi highlighted recent International Wine Challenge and IWSC medals to support quality claims and to bolster confidence in the value-led release.