Overview
- Aldi confirmed Tuesday that it will keep Mamia Stage 1 First Infant Milk at £6.99 in UK stores through December 2026.
- The £6.99 price has been in place since June 2025 and the company had previously pledged to hold it only until summer 2026.
- Industry data show upward pressure on formula prices, with The Grocer reporting a 9.4% average rise in pre-promotional prices for 157 products in early 2026.
- Regulators and ministers have highlighted affordability concerns, with the CMA saying families could save more than £300 a year by switching to cheaper formulas and the Department of Health and Social Care stressing access to affordable, high-quality infant formula.
- Aldi pairs the price freeze with parent-focused measures such as its New Parent Fund vouchers and recent retail awards, a move that could prompt more price competition and deliver small immediate savings for shoppers.