Overview
- Aldi, which announced the cuts on Thursday, May 28, lowered prices on more than 200 products immediately across its UK estate.
- The reductions cover fresh and frozen food, cupboard staples, household and personal-care lines with examples including British rump, sirloin and fillet steaks, Gianni ice lollies, ice cream cookies, selected wines and an SPF50+ sunscreen.
- The company says it has invested more than £200 million so far in 2026 to keep prices lower for customers, including about £60 million of reductions introduced this week.
- Industry data from Worldpanel by Numerator for the 12 weeks to May 17 shows Aldi at roughly a 10.8% grocery market share, placing it fourth nationally and underlining the chain’s growing role in the value sector.
- Shoppers stand to save small but practical amounts at the till and the cuts could intensify price competition among supermarkets, which may lead rivals to adjust promotions or price plans in coming weeks.