Overview
- Aldi announced on Wednesday that it has permanently reduced prices for many Barissimo products in all roughly 4,200 German stores, with savings ranging from €0.10 to €1.00 per item.
- Lidl and Norma confirmed permanent cuts to multiple own‑brand coffees hours after Aldi, and other chains including Kaufland, Edeka, Rewe, Penny and Netto have reported similar or forthcoming price moves on private‑label and some branded lines.
- The reductions cover ground coffee, whole beans, capsules and pads and include specific Barissimo cuts such as two 250g packs of ‘Unser Bester’ to €5.99 and multiple 1kg whole‑bean varieties cut by €0.30–€0.50.
- Retailers began easing prices from autumn 2025 after years of increases driven by poor harvests and higher raw‑material costs—experts singled out droughts in Brazil as a major factor behind the earlier spike.
- Consumers will see modest savings at the till but official data show retail prices remain higher than in 2020, and observers say the moves may intensify price competition and prompt further adjustments among branded coffee makers.