Overview
- Aldi reduced its Nicolas de Montbart Champagne Brut from £13.99 to £9.99 for the festive period, prompting a surge in demand.
- A four-bottle-per-person cap is now in place across UK stores while the promotion runs and stock lasts over Christmas and New Year.
- Aldi reports a 76% sales increase for the discounted Nicolas de Montbart and a 38% rise for its Veuve Monsigny Champagne Brut.
- More than 65 bottles in Aldi’s Specially Selected wine range are also discounted by 25% as part of seasonal offers.
- Other grocers have introduced quantity limits on selected items, with Tesco restricting purchases of certain beef and lamb joints.