Overview
- Aldi and Lidl, whose price moves over the weekend reset shelves to €1.05 for a 250 g pack, have triggered a new low for standard butter in Germany.
- Lidl moved first by jumping past Aldi’s planned €1.09, using a Saturday change that limits rivals’ response time because butter is a key price signal item for discount shoppers.
- Norma said it dropped its 250 g packs to €1.05, and Netto and Edeka signaled they would match, extending the cuts across major chains.
- At €1.05 per 250 g, the shelf price equals €4.20 per kg, which sits at the bottom of the April 22 wholesale range of €4.20–€4.85 per kg, pointing to sales near purchase cost.
- Berchtesgadener Land dairy chief Bernhard Pointner warned that such pricing can gut domestic supply, noting a 250 g pack takes about five liters of milk to produce.