Aldi and Lidl Permanently Cut Prices on Private-Label Juices and Chips in Germany
Lidl links the reductions to cheaper raw materials, with Aldi pitching lasting relief for holiday shopping.
Overview
- Both discounters announced on December 10 that selected in-house fruit juices and potato chips are now permanently cheaper in Germany.
- Aldi’s cuts span roughly €0.10 to €0.40 on Rio d’oro juices and Sun Snacks chips, according to the company’s release.
- Lidl set new price points including Solevita Bio Orangensaft at €2.45 per liter and several Snack Day 200 g chip varieties at €0.99.
- The reductions focus on private-label lines and are presented as lasting changes, with Lidl citing lower raw-material costs and Aldi emphasizing customer relief during the holidays.
- Chip.de also reports that Norma implemented similar permanent reductions on its own-brand juices and snacks, underscoring wider price competition among discounters.