Overview
- Alaska unveiled the World Cup-themed livery on a Boeing 737-9 MAX (registration 985AK) on June 10, 2026, and published photos and video on its newsroom.
- The design features the Seattle Host City logo, a dynamic soccer ball, the airline’s whale tail graphic, and the words “WE ARE SEATTLE” printed on the underside of the aircraft.
- Alaska is listed as an Official Seattle World Cup 2026 Host City Supporter in a partnership with Qatar Airways and the SeattleFWC26 local organizing committee.
- The airline says the effort extends beyond branding to back local initiatives such as last month’s inaugural Blind Soccer international tournament, community art installations, nonprofit partnerships, and a Space Needle flag-raising.
- The livery follows a wider trend of carriers unveiling World Cup liveries to promote host cities and sponsors, though Alaska has not indicated whether the paint scheme will be permanent.