Overview
- Alaska announced on Sept. 3 that it will begin seasonal nonstop service between San Diego and Loreto, Mexico, starting Dec. 19, 2026, with flights running twice weekly through April 28, 2027.
- The carrier says the route marks its 50th nonstop destination from San Diego and will be operated on Embraer E175 aircraft by regional partner SkyWest.
- Alaska tied the launch to a months‑long 40th‑anniversary guest campaign that includes 40 winners receiving Atmos Rewards Gold for 40 years and one grand prize of 1 million Atmos points.
- The company says it will be the only airline offering nonstop San Diego–Loreto service when flights begin and that it offers more nonstop destinations from San Diego than any other carrier; those claims are presented by Alaska in its announcement.
- Alaska also reiterated local investments tied to the expansion, including a planned large San Diego lounge in 2028, existing pilot and flight attendant bases in the region, and the potential for increased tourism and economic ties with Baja California Sur.