Overview
- A Monday announcement from Alaska Air Group and Bank of America extended their multi-year co-branded credit card partnership and set a path for Bank of America to be the sole issuer across Alaska and Hawaiian cards.
- The deal commits more funding to the Atmos Rewards program, including Alaska and Hawaiian lounge access, refreshed cards, and potential new products.
- Specific rollouts are not dated yet, and Alaska says cardholders will get details through standard customer updates once benefits are finalized.
- Alaska expects the expanded card lineup to lift loyalty earnings beyond the $150 million profit increase targeted in its Alaska Accelerate plan.
- Co-brand revenue rose 10% in 2025 after the Atmos Rewards launch and the Summit Visa Infinite card, which drew higher-spend users and earned industry awards.