Overview
- Procon-AL imposed a R$101,627.50 (about $20,000) penalty for selling iPhones without a power adapter it calls indispensable for normal use.
- The watchdog argues the policy violates consumer-protection principles by shifting an essential cost to buyers and undermining transparency and good faith.
- Officials raised the fine from R$60,976.50 after citing aggravating factors, including Apple’s failure to remedy the issue.
- Apple has 20 calendar days to file an administrative appeal, and a denied appeal would trigger an IPCA-E inflation adjustment to the amount.
- The action extends a years-long dispute that previously brought multimillion-real fines and a 2022 order suspending iPhone sales in Brazil.