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Alabama Rehires Alex Accetta as Director of Program Relations

The move brings back a former operations director with four seasons of NBA experience, placing her under executive deputy AD Shane Lyons to clarify administrative oversight.

Overview

  • Alex Accetta, who was hired Thursday, Sept. 3, 2026, returns to Alabama as director of program relations after previously working in the program from 2015 to 2022.
  • The university said Accetta will report to executive deputy athletic director Shane Lyons rather than head coach Nate Oats and Lyons praised her collegiate and professional experience.
  • Accetta spent 2015–2022 at Alabama advancing from student assistant to director of operations and spent the last four seasons with the Dallas Mavericks in guest experience and business operations roles where she handled travel, logistics and event coordination.
  • Alabama also promoted Josh Pierre from director of basketball operations to director of player development, a move the school presented as part of routine staff restructuring.
  • The hire has drawn extra attention because Accetta and Oats married on July 26, 2026, and some outlets have cited a reported age gap and Oats’ 2023 divorce, prompting the school to emphasize the reporting line to Lyons to address questions about oversight and program optics.