Overview
- Astrologers explain that the lunar Tritiya tithi begins late morning on April 19 and ends early April 20, and they recommend observing the festival on April 19 under scriptural convention.
- Jewellers and banks have stocked coins, bars and lightweight pieces and rolled out discounts on making charges, exchange schemes, price-lock pre-booking and online booking to capture peak demand.
- Overseas markets led by Dubai report stronger enquiries and new promotions such as lower making charges, diamond discounts and complimentary coins, with retailers expecting higher footfall despite high prices.
- Consumer behavior is shifting toward self-purchase and design-led choices, with buyers seeking pieces that work for daily wear yet hold value, and with growing interest from men in minimal, modern styles.
- Across India, observances vary by region, from gold buying in the south to Odisha’s start of Rath Yatra chariot construction, Rajasthan’s mass weddings and West Bengal’s Halkhata ledger openings.