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Akshaya Tritiya Drives Mass Weddings and River Rites Across North India

Belief in the day’s never‑diminishing merit spurred organized marriages, Ganga rituals, charity and brisk gold buying.

Overview

  • In Indore, the festival turned the city into a wedding hub as venues filled and bands paraded, with one mass event marrying 21 couples and larger programs set for 73, 25 and 11 pairs.
  • In Dhar, Chief Minister Mohan Yadav joined a mass ceremony where 400 couples received ₹49,000 each under a state welfare scheme.
  • In Ghazipur, devotees crowded the Ganga ghats for holy dips and daan, offering sarees, food and heat‑relief items such as earthen pots and hand fans.
  • Jewelry shops and markets reported strong demand for gold and other goods, reflecting a long‑held belief that purchases on this day bring lasting prosperity.
  • In Mathura, major temples saw heavy turnout for special darshan rites, with police using cameras, railings and a traffic plan to keep crowds moving.