Overview
- Retailers across India, which detailed fresh festival offers on Friday, are pushing gold rate locks, cashback and lower making charges to draw buyers before Sunday.
- Financial Express reports 22-carat gold near Rs 1.52 lakh per 10 grams, prompting a pivot to lighter 14k/18k jewellery and renewed interest in pre-booking to freeze prices.
- Reliance Jewels is pitching a value-led plan that includes a flat 9% making charge on gold and diamond pieces priced with 99% off on gold value through April 19.
- Akshaya Tritiya falls on April 19 with the puja muhurta starting at 10:49 AM, a widely used window for planned purchases confirmed by Drik Panchang.
- Shoppers are widening buys to diamonds, property, vehicles and digital gold, and the festival still drives an estimated 15–18% of annual jewellery sales for many brands.