Overview
- The party will launch the “Punjab Bachao – Sukhbir Singh Badal Liyao” programme on February 17 in Qadian, targeting 40 rallies statewide by Baisakhi on April 13.
- SAD is presenting Sukhbir Singh Badal as its sole face for the 2027 Assembly race, with posters and rally stages centered on his leadership.
- Leaders say the campaign will spotlight grievances with the AAP government, focusing on unemployment, law and order, the drug trade, and stalled development.
- The agenda includes demands to transfer Chandigarh to Punjab, secure fair river-water allocation, and address what the party calls erosion of federalism affecting state finances.
- Panthic themes and a new Saiz Bajwa campaign song anchor the outreach, which party insiders frame as a reset after poor 2024 Lok Sabha results and improved December local-body showings.