Overview
- Ajman’s tourism authority signed a partnership with DERTOUR Group in Frankfurt during IMEX Frankfurt 2026, the leading meetings, incentives, conferences and exhibitions trade show.
- The agreement sets up joint promotional campaigns through DERTOUR’s European distribution to bring Ajman’s offer to German and wider European travelers.
- Before the show, the department hosted a reception in Germany that brought together senior tour operators, event planners, corporate travel officials, and leaders from Ajman hotels.
- Presentations showcased five‑star hotels, conference venues with modern audio and live‑streaming technology, and incentive packages that mix Emirati heritage with international hospitality standards.
- Officials cast the push as part of Ajman Vision 2030 to grow tourism and diversify the economy, with rollout details and performance targets still to be announced.