Overview
- General Mills confirmed the partnership on Wheaties’ Instagram, officially naming Las Vegas Aces star A'ja Wilson as the newest athlete to appear on a limited‑edition box.
- Wilson said the honor is a childhood dream and a chance to show young girls what is possible when they dream big.
- The limited‑edition Wheaties box will be released later this summer as part of a timed product rollout tied to the partnership.
- As part of the promotion, Wilson will wear a custom Nike PE called the “A'Wheaties” A'Two on Aug. 8 when the Aces play in Minnesota, the home of General Mills.
- Wheaties has featured athletes since 1934 and more than 850 champions, and the move builds on Wilson’s recent run of achievements — multiple MVPs, championships, and top‑15 WNBA rebounding — that help push women’s sports further into mainstream commercial recognition.