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Airtel, Adobe Launch Free Year of Express Premium for 360 Million Customers

The yearlong offer activates in the Airtel Thanks app without credit-card details.

Overview

  • The rollout covers all Airtel users across mobile (prepaid and postpaid), Xstream fibre broadband, and DTH services.
  • The subscription, valued at roughly ₹4,000 for a year, brings thousands of templates, premium Adobe Stock assets, over 30,000 fonts, and 100GB of cloud storage.
  • AI‑powered tools include background removal, image generation, one‑tap video editing, auto captions, instant resize, and watermark‑free exports.
  • Coverage highlights report 250 generative‑AI credits per month and support for multiple Indian languages with locally relevant templates.
  • The partnership aligns with telcos’ broader bundling strategy and follows Airtel’s Perplexity Pro offer, with Airtel stressing that no payment information is required for activation.