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AirTag Price War Pushes First‑Gen Four‑Pack to €67.99

Falling prices force a clear trade‑off between cheaper first‑gen trackers and newer features.

Overview

  • The first‑gen AirTag four‑pack now sells for €67.99, with Amazon matching Joybuy after MediaMarkt listed €69.99.
  • Deal tracking from t‑online cites €67.99 as the lowest price in 12 months, with Amazon offers also below €70.
  • AirTags are coin‑size Bluetooth trackers that nearby Apple devices detect to relay a private location in the Find My app.
  • AirTag 2, released in January 2026, adds a U2 chip for about 50% more range, a louder speaker near 100 dB, and Apple Watch Precision Finding, with list prices at €35 for one or €119 for a four‑pack.
  • Shoppers who only need iPhone or iPad tracking can save with the older set, though AirTag 2 requires iOS 26.2.1 and both versions need a separate keyring or case for attachment.