Overview
- Viral social videos from mid-June showed international World Cup visitors trying U.S. ranch dressing for the first time and many attempting to bring full-size bottles home.
- The Transportation Security Administration reminded travelers that containers over 3.4 ounces are treated as liquids and cannot pass through security in carry-on bags.
- Airport retailers including Paradies Lagardère and shops at Philadelphia, JFK, Atlanta and Los Angeles airports began selling 8-ounce bottles past security so fans can legally carry them onto flights.
- Hidden Valley is distributing tens of thousands of powdered seasoning packets that are not subject to liquid rules, while Kraft Heinz posted an AI-generated image of single-serve 'TSA-compliant' packets and said it is working on a real product but has not confirmed a wide rollout.
- UPS launched a limited 'Ship and Dip' promotion offering 20 percent off international packing services through Sept. 30 to help fans ship bottles home, a temporary fix that could boost airport retail and courier demand during the tournament.