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AirPods Pro 3, AirPods Max 2 and Beats See Record Discounts Ahead of Prime Day

Retailers pushed early Prime Day and Father’s Day promotions that drove aggressive price-matching and fast stock swings across major stores.

Overview

  • Major retailers have posted all-time low prices on Apple audio this week, with AirPods Pro 3 falling to $179 and AirPods Max 2 at about $499 at several outlets.
  • Beats models from over-ear Studio Pro to Powerbeats and Fit lines are marked down sharply, with Best Buy showing exclusive deeper cuts and open-box options that boost savings.
  • These discounts are tied to early Prime Day and Father’s Day sales strategies that have prompted Amazon, Walmart, Target and Best Buy to match prices quickly and repeatedly.
  • As of Thursday, June 11, availability and exact pricing remain volatile because matched deals have gone in and out of stock and some colorways or retailer-exclusive listings vary.
  • The promotions are drawing attention partly because the AirPods Pro 3 and Max 2 include recent hardware and software upgrades such as improved active noise cancellation, heart-rate sensing and the H2 chip, which many outlets cite as making the deals notable purchases.