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Air Jordan 12 'Bloodline' Targets May 23 Release After Roman Reigns Preview

The WWE star's gifted pair fuels a crossover moment without a formal Jordan Brand tie-in.

Overview

  • Complex Sneakers and other outlets reported Tuesday that the Air Jordan 12 'Bloodline' is slated for May 23 at a reported $215 price with pairs expected on Nike SNKRS and at usual Jordan Brand retailers.
  • Roman Reigns unboxed and wore a gifted pair on video, offering the first on-foot look even as Jordan Brand has issued no announcement linking the colorway to him.
  • The design uses a black base with red accents, rising-sun stitching, a reptile-textured mudguard, metallic red eyelets, and a red Jumpman plate.
  • Coverage presents the 'Bloodline' name and black‑red palette as a nod to Reigns’ WWE stable, though that branding link remains unconfirmed by the company.
  • The AJ12 first launched in 1996 and, after a reported shelving in favor of a 2025 'Flu Game' retro, this colorway returns with buzz that could lead to fast sell-outs for a classic black‑red Jordan.