Overview
- AIG acquired a stake in the Salford City Lionesses and expanded its role to front-of-shirt, training-kit and stadium sponsor, announcements made on Thursday, September 10, 2026.
- Salford appointed former England midfielder Jill Scott as chief/football advisor to shape the club’s technical programme and to support player and coach development.
- Neither Salford nor AIG disclosed financial terms or the exact size of the insurer’s stake, leaving the deal’s scale unclear.
- Media reports conflict on the Lionesses’ current level in the women’s pyramid, with sources citing the fifth tier and others the sixth, which affects immediate promotion expectations.
- The move follows the Class of ’92 owners’ long-term investment in Salford and, according to coverage, marks one of the first Fortune 500 equity investments in an English women’s team, a development that could widen corporate capital into lower-tier women’s football.